InSynapse/Nexus Connect/Advertising
Run your advertising where your customers already are.
Nexus Connect links the Google Ads and Meta ad accounts your business already runs to the inbox your team works in — so the people spending the money can see what it bought, and change it, in one place.
Daily budget
₹3,900
3 of 6 campaigns serving
Cost
₹72,820
↑ 12.4% vs previous
Clicks
2,588
↑ 18.9% vs previous
Conversions
84.5
↑ 27.3% vs previous
Campaigns 1–6 of 6
| Campaign | Cost | Actions |
|---|---|---|
Festive Co-ords — Performance Max Active | ₹28,440 | Pause |
Diwali Sale — Search Limited by budget | ₹22,180 | Pause |
Brand — Search Ads under review | ₹14,960 | Pause |
Linen Shirts — Shopping Ads disapproved | ₹4,120 | Pause |
Remarketing — Display Paused | ₹3,120 | Enable |
Winter Drop — Demand Gen Removed | ₹0 | Removed in Google Ads |
Illustrative — a sample advertiser and sample figures.
What your team can do
Your ad accounts, in the workspace you already use
Connect Google Ads and Meta, and the spend sits beside the conversations it started.
Connected ad accounts
Link the Google Ads and Meta accounts you already run. Nothing is migrated and nothing is rebuilt — Connect reads the accounts where they are.
Spend and performance
Cost, clicks, impressions, conversions and conversion value — for the account and for each campaign, against the previous period.
Cost
₹72,820
+12.4%
Clicks
2,588
+18.9%
Conv.
84.5
+27.3%
Campaign controls
Pause or enable a campaign, and change a daily budget — each behind a preview-then-confirm step, so nothing moves on a mis-click.
Daily budget
₹1,200 → ₹1,500
Guardrails and an audit trail
A daily budget cannot more than double in one step — our limit, not Google's, and the platform refuses it outright. Every change also shows what it costs over a month, not just per day, and records the person who made it.
Policy and delivery state, on the row
Thirteen delivery states, read from Google and shown on the campaign itself. When an ad is disapproved, a campaign is capped by its budget or Google has too few searches to spend it, the row says so — not three screens away.
Search visibility
Google Search Console totals and top queries for a connected property, period over period — the organic half of the same picture.
From the ad to the actual conversation
When someone taps a click-to-WhatsApp ad on Facebook or Instagram, the chat arrives carrying the ad id, the ad headline and Meta's click id. The conversations view then separates the chats and outcomes that came from advertising from the ones that came on their own.
Chat opened from
“Festive co-ords — 30% off”
ad 1203…884 · ctwa_clid 8f2…c1
Ad-driven
61
Organic
148
Before the money moves
A budget change you confirm, not one you trip over.
Changing a daily budget runs a dry run first and shows you what would happen — the proposed figure, the change as a percentage, and what it costs over a month rather than only per day. Then it waits for a separate confirmation.
- A dry run first, then a separate confirm — on every spend change
- The monthly consequence, not just the daily number
- More than a doubling in one step is refused — our limit, not Google's
- Who changed it, and when, kept against the campaign
- Only the people you allow can move spend at all
Change daily budget
Diwali Sale — Search
Current
₹1,200
Proposed
₹1,500
A raise of more than double in one step is refused — that limit is ours, not Google's. Applies in Google Ads immediately, and is recorded with your name.
Who uses it
Businesses that advertise — and answer the customers it brings
The teams running these accounts are our customers. The advertising is theirs.
D2C & Retail
Run catalog campaigns on Google and Meta, and see which of them actually produced an order in the chat.
Professional Services
Spend against enquiries, with the consultation booked in the same conversation the ad started.
Clinics & Education
Local campaigns, appointment demand, and a read-only view for the people who should see cost but not change it.
Common questions
What the advertising features actually do
Which ad platforms can I connect?
Google Ads, and Meta for both Facebook and Instagram. You connect accounts your business already owns.
Do I have to move my advertising to InSynapse?
No. Nothing is migrated and nothing is rebuilt. Connect reads and controls the accounts where they already are, and you keep working in Google Ads or Meta whenever you prefer to.
Can I change campaigns from Connect, or only look at them?
You can pause and enable campaigns, change daily budgets, and set the EU political-advertising declaration — each behind a preview-then-confirm step. Building a new campaign still happens in Google Ads.
Who on my team can change spend?
Only the people you allow. Permissions are enforced on the server rather than hidden in the interface, so someone with read-only access can see what advertising cost without being able to change it — and every change records who made it.
How it fits
Part of Nexus Connect, not a separate tool
Advertising sits inside the same workspace as the inbox, campaigns, contacts and orders — which is the point. The ad that started a conversation and the conversation it started are one record.